Kia of LaGrange and Wild Leap Brew Co. Partner To Highlight Local Brands
Wild Leap Brew Co. is thrilled to announce that it has teamed up with local dealership, Kia of LaGrange, to create a unique partnership to highlight both brands while driving economic activity in Troup County and beyond.
The partnership kicks off with the new incentive program ‘Tours for Test Drives’. During two weeks in 2018, Kia of LaGrange will offer two complimentary Wild Leap brewery tours to each customer who test drives a new Kia vehicle. In addition to brewery tour passes, each customer is entered to win a grand prize which includes a complimentary party (up to 20 guests) in the Wild Leap taproom complete with craft beer selections and souvenir pint glasses.
Tours For Test Drives will be held on July 25 – August 1, 2018 and again on October 1 – 7, 2018 at the Kia of LaGrange dealership. Customers can choose from a variety of models to test drive, such as the popular Kia Sorento SUV and Kia’s best-selling midsize sedan, the Kia Optima. Both the Sorento and Optima are assembled* in nearby West Point, Georgia.
Beginning with the Summer Solstice party on Saturday, June 23, customers can learn more about Kia vehicles at major Wild Leap brewery events. On display at the brewery, popular Kia models of sedans and SUVs are featured with Kia of LaGrange representatives on hand to help answer vehicle questions and educate consumers about the Kia brand.
Later this year, Wild Leap team members will begin using Kia vehicles for official brewery business making Kia the official vehicle of Wild Leap.
“This partnership is a great example of hometown businesses collaborating together to benefit local customers,” commented Todd Parish, General Manager of KIA of LaGrange. “It’s a win-win for our clientele.”
Kia customers who receive brewery tour passes will get to see behind the scenes at Wild Leap, learning the art and science of craft beer brewing. Wild Leap brewery tours are lead by knowledgeable, experienced and friendly guides who make the tour entertaining as well as educational.
“The presence of the KIA Motors facility has been a tremendous asset to Troup County since opening in 2010, and we’re thrilled to partner with the hometown dealership here in LaGrange” commented Rob Goldstein, co-founder of Wild Leap Brew Co. “With this program we can continue to drive the local economy, connect with the community and introduce Kia customers to their hometown brewery.”
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced